Print Friendly Version Convert to PDF Convert to RTF Related Assets

February 14, 2014

National Medical Association’s Public Relations Team Honored for Creative Programs

Recognized by Ragan Communications as “Top In-House Large Communications Team”


ROSEMONT, Ill. – The American Academy of Orthopaedic Surgeons(AAOS) public relations department has been named a Top In-House Large Communications Team in Ragan Communications and PR Daily’s 2013 ACE Awards.  
The ACE Awards, in their inaugural year, were created to “award communication excellence” by internal and external communicators. Individuals, agencies and in-house teams from around the world showed off their biggest accomplishments from the past year—telling stories of “overcoming obstacles, doing things that clients and competitors all thought couldn’t be done, getting unheard-of results, and taking bold leaps and calculated risks,” said Tyler Landry, award programs manager for Ragan.
The AAOS public relations department prides itself on promoting the value of orthopaedic care and enhancing the image of orthopaedic surgeons in strategic, creative and engaging ways among a variety of audiences and media outlets. Recent initiatives spearheaded by the team include:

  • A Nation In Motion, a public awareness campaign which tells the stories of patients who, thanks to their orthopaedic care, were able to regain mobility, reduce pain and return to living happier, healthier and more productive lives. The campaign includes a website featuring patient-submitted stories, expert medical opinions, public service campaigns and an interactive board game;    
  • The annual building of a safe and accessible playgroundby orthopaedic surgeons to provide children, with and without disabilities, a place to play together safely while also raising awareness about preventing playground-related injuries;
  • A distracted driving public education campaign, Decide to Drive, aimed at reducing automobile crash-related orthopaedic injuries across the country; and
  • An injury-prevention campaign, Prevent Injuries America, created to ensure that orthopaedic surgeons are recognized as physicians who would prefer to help prevent injuries rather than treat them.

The department also works to position the Academy as the authoritative voice on bone, joint and muscle health by closely monitoring orthopaedic-related topics in the media and facilitating interactions between journalists and knowledgeable spokespersons.
“Our members appreciate the hard work of our public relations staff and recognize the positive impact their efforts have on enhancing the image of orthopaedic surgeons,” said Karen L. Hackett, FACHE, CAE, AAOS Chief Executive Officer. “Their work has helped our Academy continue to grow in terms of influence and reputation.”
Guided by the leadership of Director Sandra R. Gordon since its inception in 2000, the AAOS public relations department has been recognized with more than 200 awards for its many programs, campaigns and projects. Past recognitions include several CLIO Healthcare, Clarion, Freddie, Gold Circle Best of Show, Mobius and Telly Awards.
“It’s an honor to be recognized for our creative approach to public relations by such a respected communications organization,” said Gordon. “This award is a strong indication that our team has succeeded in adapting to the ever-changing media environment.”
In addition to Gordon, the department includes Public and Media Relations Manager Kristina Goel, Media Relations Manager Lauren Pearson Riley, Digital, Media and Public Relations Strategist Kayee Ip, Public and Media Relations Coordinator Kelly King and Public Relations Assistant Pat Julitz.  A full list of 2014 ACE Award winners can be found:
With nearly 38,000 members, the AAOS is the world's largest medical association of musculoskeletal specialists. For additional information, please visit

# # #

A Nation In Motion
Follow us on Facebookand Twitter
Visit the AAOS Newsroom

Lauren Pearson Riley
phone: 847-384-4031
< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.