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March 13, 2014

American Academy of Orthopaedic Surgeons Unveils 2014 PSA Campaign

NEW ORLEANS - The American Academy of Orthopaedic Surgeons (AAOS) today unveiled its 2014 public service announcement (PSA) campaign. This year’s multimedia program- television, radio and four print PSAs-promotes:
 
The critical role of patients in ensuring safe and optimal surgical outcomes.
The importance of physical activity-at every age-to ensure healthy bones.
Common sense precautions in the home to help prevent falls and injuries. 
Distracted driving awareness and prevention.
Awareness of scoliosis, featuring world-ranked golfer Stacy Lewis.  
 
“This year’s PSA messages promote safety, injury prevention and the role of orthopaedic care in restoring and maintaining mobility, and ultimately, ensuring an active life at every age,” said AAOS president Frederick Azar, MD. “The American Academy of Orthopaedic Surgeons champions the interests of patients by promoting optimal musculoskeletal health while advancing the highest quality patient treatment and care.” 
 
AAOS 2014 PSA Campaign Details
 
Print PSAs

Going in for surgery? Don’t just lie there. 
The safest, most successful surgeries happen when physicians and patients team up as active partners, which mean plenty of candid questions and honest answers from each. Bone up on patient safety and learn more about YOUR role at OrthoInfo.org/PatientSafety
There are smarter ways to guard against falls.
Preventing hip fractures from falls is critical for senior home safety. A few common sense precautions can make homes safer and extend independence. A public service message from the American Academy of Orthopaedic Surgeons and the Orthopaedic Trauma Association. For home safety tips, visit OrthoInfo.org/Falls and ota.org.
 
Home safety is bone safety.
 
(Presented in partnership with The Orthopaedic Trauma Association.)

 

 
Stacy Lewis is an expert on metal shafts. After all, she has one in her back.
As a young teen with scoliosis, Stacy underwent a complex, spine-straightening procedure, leaving her with a steel rod and five screws in her back. After long months of rigorous therapy, Stacy showed the world what talent, determination, and advanced orthopaedic surgery can accomplish. Check out Stacy’s amazing path to the number one women’s ranking, and find your own inspiration at ANationInMotion.org.

(Presented in partnership with the Scoliosis Research Society.)

 
The four most advanced safety features in the automobile industry.
For all the advancements in automotive safety, the most sophisticated safety devices are the ones already attached to the driver. America’s orthopaedic surgeons, in partnership with automakers, urge every driver to keep hands on the wheel and eyes on the road. Visit DecideToDrive.org.
 
(Presented in partnership with The Auto Alliance.)
Radio PSA
“Twilight” 30- and 60-second PSAs
 
The safest surgeries happen when physicians and patients team up as active partners. That’s why AAOS, in their new 30- and 60-second radio PSAs, urge patients to be the “captain” of their medical team, by asking plenty of candid questions, and providing honest answers.
 
Your surgery “went great,” the doctor tells a patient as he awakens after knee replacement surgery. “You’ll be up and around before you know it, and it’s all because of you. You told us everything we needed to know: your medical history, your allergies and prescription meds. You asked me tons of questions. 
 
“…We couldn’t have done it without you,” says the doctor.
 
The PSA concludes with an important message: “Patient safety: it takes a team, and patient involvement is key.” The announcer then directs listeners to the AAOS website?OrthoInfo.org/PatientSafety ? for more information on safety tips. 
 
Television PSA
“Lazybones”
Throughout America, entire families are backsliding. We're no longer sedentary, we're stationary. And that's bad news for your bones.
 
If you want strong bones, you have to use them! Bone is a living tissue that constantly reforms based on the everyday stress placed on it. And, the bone mass gained through healthy diet and physical activity during childhood helps determine how healthy bones will be throughout life.
The “Lazybones” television PSA features the music of Leon Redbone’s Lazybones, and humorously depicts a sedentary family, while conveying the important message that families need to get up, get out and get moving for better musculoskeletal health.
 
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Orthopaedic surgeons restore mobility, reduce pain and provide value; they help people get back to work and to independent, productive lives. Visit ANationInMotion.org to read successful orthopaedic stories.
 
For more information on bone and joint health, visit Orthoinfo.org.
Contact(s):
Sheryl Cash
phone: 847-384-4032
Kayee Ip
phone: 847-384-4035
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