Danger lurks at every corner of our cities and towns, but what if pedestrians are the ones posing the threats to themselves and others?

“Digital Deadwalkers,” 30- and 60-second radio spots, encourages pedestrians to engage in and with their surroundings for better bone and joint health.

Distracted driving’s cousin—distracted walking—is rearing its ugly head. And, it’s a growing public issue for drivers and other pedestrians, too.

Let’s be street-smart! After all, orthopaedic surgeons would rather help your viewers keep their bones and joints strong and intact than put them back together.

For more information, visit OrthoInfo.org/DistractedPedestrians.

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