For women, a minor fracture could be a major warning.

Don’t overlook the potential meaning of a “minor” fracture. For middle-aged women, it could be a symptom of bone loss caused by the onset of osteoporosis – a condition that affects one out of two women by age fifty. Osteoporosis can be treated – and in some cases, bone loss can even be reversed. For the latest on fractures and osteoporosis, visit and

Download PSA

Year Released: 2010

Almost past her prime.

Adolescence comes with a one-time window for building strong bones — bones that will stay stronger into adulthood and beyond. That’s why it’s so important for young teens to “build their bone banks” with weight-bearing exercise and a diet rich in calcium.

At least three cups of low fat or fat free milk plus other calcium-rich foods each day is a good rule. If you have children 11–15, make sure they take advantage of this critical time frame. They won’t get a second chance to build strong bones.

For more information, visit" and

Download PSA

Year Released: 2007



Weight-bearing exercise helps prevent osteoporosis.

Did you know 34 million of us are at risk for osteoporosis? So please, do what you can now before a walker becomes one of your must-have accessories.

Joan's Tips:

  • Do weight bearing exercise. For me, it's arm curls with jewelry.
  • Get plenty of exercise. Bike, jog, walk a few laps around the red carpet.
  • Get lots of calcium and vitamin D. Pour yourself a milk bath. Mug a cow. And drink plenty of lattes, decaf of course.
  • Do not, I repeat do not, smoke or drink too much alcohol.
  • Ask your orthopaedist about bone density tests.
  • And above all, remember beauty is bone deep.

Download PSA

Year Released: 2006


Diamonds aren't a girl's best friend.

Looking good on the outside begins by being strong on the inside. That's because later in life, especially for women, strong bones help prevent fractures and height loss. Your window to build maximum bone density is now, during your late teens and early twenties.

So eat wisely, get plenty of calcium and vitamin D, and do weight-bearing exercises every day. To devise a plan that's right for you, go to or

Download PSA

Year Released: 2005


You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.